![]() However, in Australia this prominence may not mean much and William Hill Australia have been forced to prove their worth. The publicly listed William Hill is a household name in the UK and has been around since 1934, with currently well over 2000 shops in the country. There are plans to merge these three bookmakers in the coming years. The parent company, William Hill, operates William Hill Australia, Centrebet and Tom Waterhouse and they all share identical markets and odds with only a difference in their promotions. In 2013 William Hill, one of the UK’s major bookmakers, acquired Sportingbet Plc.’s Australian business, launching in Australia in early 2015. William Hill Australia is the result of the re-branding of Sportingbet’s Australian enterprise, which was initially founded in 1998 and launched online in 2003.
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